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Branding

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

Branding Boehner
Politico (blog)
To the House minority leader, â€œSpeakerâ€ Boehner seems to have a nice ring to it. So much so that months before any midterm votes are cast, John Boehner of ...

and more »

SBC next topic is 'branding'
Rochester Democrat and Chronicle
The next session in the Small Business Council of Rochester's Boot Camp series will be on branding. Luis Martinez, owner and managing principal of Gran ...

and more »

Marshfield: Seafood branding legislation ready for legislative vote
95.9 WATD-FM
Seafood branding legislation filed back in January 2009 by State Rep Jim Cantwell of Marshfield is on the schedule ...

and more »

Wired News
@Twitter Users #Fail as Branding Automatons
Wired News
Unfortunately for the marketers, Twitter users fail spectacularly when it comes to disseminating branding messages to each other â€“- the stuff of which ...

and more »

2 arrested, 2 sought for new 'brand' of Internet prostitution
Pottstown Mercury
According to court papers, Sewell directed the women he employed to call him "God" and "required each to be branded" with tattoos on the back of their necks ...
4 charged in Berks County internet prostitution6abc.com

all 9 news articles »

MyFox Detroit
DNC Launches Preemptive Branding Campaign of GOP
The Washington Independent
Continuing their midterms ramp up, the Democratic National Committee launched a preemptive attack against the GOP this ...
Democrats Draw Up Blueprints For Summer Messaging CampaignHuffington Post (blog)
Robert Scheer: Blocking unemployment benefits will haunt the GOPPasadena Star-News

all 431 news articles »

Christian teacher settles Ohio arm-branding case
The Associated Press
COLUMBUS, Ohio â€” An Ohio family has settled a lawsuit against a middle school teacher who was accused of burning the image of crosses on students' arms. ...

and more »

Managed Services Branding: Can Rivals Counter Lenovo Servers?
MSPmentor
But I do know this: Lenovo is the only server maker, to the best of my knowledge, that's branding its servers to specifically target MSPs serving SMBs. ...
Lenovo Unveils Value Line of ThinkServer Systems for SMBsIT Business Edge (blog)

all 3 news articles »

Pataskala branch joins in with new YMCA branding
The Newark Advocate
The new brand strategy is three-fold: youth development, healthy living and social responsibility. Ed Bohren, executive director of the Licking County ...

and more »

K-Swiss Acquires FORM Athletics, Appoints Mark Miller President of New Orange ...
PR Newswire (press release)
The brand has quickly established itself as a successful and progressive Mixed Martial Arts (MMA) and lifestyle brand with a distinct surf-and-skate ...

and more »

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