Advertising And Generate New WebSite Traffic

Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.

Step #1 - Understanding "PI" - Per Inquiry Advertising.

Radio has a unique advertising format known as "PI" or per inquiry advertising.

"PI's" main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners !

Inquiries are in the form of callers asking for more information.

The radio station counts each caller, and re-directs them to your web site address.

Step #2 - How To Start a "PI" Campaign.

Find a good directory of all commercial radio stations where you intend to advertise.

Some sample Internet resources :

http://www.mediauk.com - UK

http://www.web-radio.fm - USA

http://www.radiodirectory.com - International

Other online resources can be found by searching for keywords like "Radio Directories."

Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations.

Note details such as :

• Ad manager's names,

• Telephone numbers,

• e-mail addresses

• Programming and schedules

Listener profiles:

• Age,

• Income,

• Sex,

• Location.

Step #3 - Decide on Strategy and "Wanted Response."

Before you contact the radio stations, be clear on strategy, goals and have your draft commercials in outline.

* Are you advertising a product offer at your website ?

Specify product details fully to avoid paying for "tyre kicker" inquiries.

* Is your "Wanted Response" to build an opt-in list ?

Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ?

* Are you advertising for market research purposes ?

Tell listeners how and why they should participate.

* Decide how much you are prepared to pay per inquiry.

Step #4 - Use Your Strategy To Build A "PI" Proposal

Two aims in this step :

• Make it as easy as possible for the station to schedule your commercial.

• Negotiate the lowest Per Inquiry cost during the best advertising time slots.

Keep in mind :

• Listener profiles you want to reach.

• Times you want your advert to go on air.

• Which commercial will best deliver your "Wanted Response".

Write to the ad manager by e-mail or normal mail. In your letter :

• Introduce yourself.

• Inform them this is a "PI" Per Inquiry advertising proposal.

• Inform them you of what you are trying to achieve, refer to your strategy.

• Detail your product or service prices and how much you are considering paying for each inquiry.

Sidebar

If your "Wanted Response" is not selling a product, you must pay for inquiries out of your "own pocket". Negotiate a keen cost per inquiry !!

* Explain how you will handle all the administration

For instance writing the commercial Outline, handling product fulfilment, dealing with refunds and product support questions.

Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*.

This is practically *FREE* advertising, because you only pay for referrals once a sale is made !

Step #5 - How To Deal With Radio Ad Managers

If you do not hear back within a few days, call the station.

Commercial radio is a busy environment. Be prepared to explain yourself and answer questions quickly and clearly.

Radio ad managers are always looking for advertisers. That is their job and advertising fees are the lifeblood of Commercial Radio.

However, "PI" is not the only money earner for stations, so be prepared for a polite but cool reception.

If this happens, pick another station and start the process again.

The rewards of a successful "PI" campaign will pay back your effort many times over.

Step #6 - The Commercial Ad

Write your commercial's outline to maximise your "Wanted Response."

Write the outlines for at least two 30 second, and two 60 second commercials.

Writing commercials for broadcasting is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee.

Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself.

Listen to the station's ads, jingles, and catch phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback.

Sidebar

When recording for radio you may or may not want to use your own voice. Radio stations have "Voices" to record your commercial for a fee before it goes on air.

They also have royalty free music to include with your ad.

Make your commercials memorable, with clear contact information for listeners to follow up on.

When such ads go on air during relevant programming, you cangenerate considerable traffic.

In closing, "just do it" and learn more than I can show you in a brief article.

Radio is often overlooked by online advertisers, but it can bring good results depending on your "Wanted Response" and at a surprisingly low cost.

Ad Managers are tasked with maximizing revenue for the broadcaster. They are flexible and as long as you demonstrate a financial benefit to the station, they will listen to your "PI" proposal actively.

This is good news for you because for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services.

"PI" is the lowest cost form of broadcast advertising. Make this a new part of your overall advertising strategy.

About The Author

Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources

Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.

---

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

PPC Management: When To Give Up On A Loser

Pay per click (PPC) advertising can be a dream come... Read More

The Click Fraud Problem

Click fraud has become a major problem for online marketers.... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

Maximise Your AdSense Earnings

As a blog or site owner, you can make some... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

AdWords Campaign Set Up AdvancedTips

Make Your Ads DifferentYour completed AdWords ads are going to... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

3 Adsense Tips To Dramatically Increase CTR

Here are three Adsense Tips, together with the required HTML... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)

What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More

Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

Creating Revenue Without Much Effort, Set It And Forget It Online

Earning more revenue from your website is the goal of... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

4 Ways To Get Relevant Adsense Ads On Your Site

If you're an active Adsense publisher, I'm sure you have... Read More