Expand Your Horizons - Sell Your Professional Services Through ClickBank

Home
>
Pay-Per-Click Advertising
>
Expand Your Horizons - Sell Your Professional Services Through ClickBank

Expand Your Horizons - Sell Your Professional Services Through ClickBank

ClickBank allows its merchants to sell many different types of digital products, but with the proviso that they must be deliverable entirely over the internet within 24 hours of purchase.

Most merchants focus on downloadable products (especially ebooks and software applications), although ClickBank can equally be used to sell digital content delivered by email or via membership websites and other online communities. But there is one category not usually associated with ClickBank - services.

In theory, the need to deliver within ClickBank's stipulated 24-hour timeframe excludes the sale of services. It is almost impossible to absolutely guarantee delivery of a service within a specific timeframe, as fulfillment invariably involves activity on the part of the merchant and may be affected by workload and other variable factors. With some services, implementation naturally takes place over an extended period (often scheduled to suit the buyer), making it even more difficult to comply.

Fortunately, ClickBank's interpretation of the 24-hour rule is somewhat liberal. A number of successful ClickBank merchants operate service-based businesses where fulfillment takes a month or more to complete. In these cases, delivery is deemed to have taken place when the merchant makes first contact with the buyer. This flexibility allows the sale of a very broad range of digital services:

Writing services (ghostwriting, resume writing, translation, proof reading, editing etc)
Artistic services (web design, graphic design, custom art, book cover art etc)
Professional services (consulting, project planning, legal, accountancy etc)
Technical services (website optimization, software development, etc)
Marketing services (copywriting, search engine optimization, etc)
Personal services (personal coaching, wedding planning, relationship counseling etc)
Critique services (website critique, book critique, sales copy critique etc)

Despite the flexibility to sell various types of digital merchandise, every ClickBank sale involves a specific pre-defined offering at a fixed price. Before a sale takes place, a ClickBank buyer wants to know exactly what she is buying and how much she is going to pay for it.

So, you cannot use ClickBank to sell your services by the hour, nor can you currently establish recurring billing relationships with your clients. Whatever you sell, you need to package it so that it can be described very specifically and offered at a fixed price. For example, as an attorney, you could not use ClickBank to sell legal services using the traditional hourly-based or results-based pricing models. But ClickBank is ideally suited to selling a fixed-price legal service, such as writing a will or creating a simple, standardized contract document.

One of the most practical ways of selling services via ClickBank is to offer a customized version of an "off-the-shelf" product. For example, a web designer may offer a custom design service, whereby the buyer selects a web template and receives a limited (and specifically defined) amount of custom modifications included in the purchase price. This packaging model enables innovative merchants to penetrate markets traditionally dominated by expensive professionals, broadening their own scope by offering better value-for-money to the buyer.

So, use your imagination and create some new and enticing digital services that you can sell through your ClickBank account!

About The Author

Tim Coulter is a consultant and software developer who helps netpreneurs to harness marketing technologies.

He is also the author of "ClickBank - The Definitive Guide" The Ultimate ClickBank Tutorial & Reference Manual.

http://www.clickbankrevealed.com/

In The News:

An Introduction To Paid Search Conversion Tracking
Search Engine Land (blog)
Or, if a user is searching on a topic and happen to be drawn to your site, only to buy later, thatÃ¢â‚¬â„¢sa good use of PPC advertising as well. ...

LookSmart, Ltd. to Report Second Quarter 2010 Results on August 3, 2010
MarketWatch (press release)
LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and contextual search advertising via its Advertiser Networks; ...

and more »

PR-inside.com (press release)
Where Search Meets Social: Integrating Social Media into Organic and Paid ...
B2C Marketing Insider (blog)
... article outlines various strategies for integrating social media marketing with search engine optimization (SEO) and pay-per-click (PPC) advertising. ...
What is search engine marketing?Helium
Internet Marketing for the IP SavvyTelecom Reseller (press release)
PromotionWorld Names Medium Blue Search Engine Marketing the Number One SEO ...PR Web (press release)

all 46 news articles »

Seer Press
Five steps for a successful PPC campaign on your Internet marketing advertising
Seer Press
The next step for your PPC Internet marketing advertising is by inserting the right keywords, in ad titles and description. Once you have chosen 30 keywords ...

Impact Media (blog)
Comparing Google Adsense and Google Adwords
Helium
Such advertising is called Pay Per Click, or PPC. Advertising prices are based on the value of the keywords used in a campaign. ...
PPC Management Software Provider Acquisio Joins Google Preferred AdWords API ...PR Web (press release)
Web Marketing Workshop in Sydney Achieves Google AdWords Certified Partner StatusThe Open Press (press release)

all 19 news articles »

Impact Media (blog)
SMX East Super Early Bird Rates Expire Tomorrow July 30 â€“ Register Now!
Search Engine Land (blog)
SMX East offers sessions covering search engine optimization (SEO), paid search advertising (PPC) social media marketing, analytics and conversions, local, ...
Affordable Seo Company UKBusiness Urls (blog)

all 33 news articles »

TechShout! (blog)
Bing algorithm tests go live in Yahoo! Search
Vertical Leap News (press release)
Search engine optimisation and PPC advertising for Bing will, for the first time, start to have an effect on Yahoo!'s SERPs as the 'Search Alliance' ...
Blueglass LA Session: Marketing Strategy: Don't forget searchSearch Engine Journal

all 143 news articles »

ClickEquations' New 'Keyword Zoom' Improves Results for Advertisers
PR Web (press release)
Keywords are at the center of paid search advertising. But keyword-based reporting and management limit the visibility and control that PPC managers have ...

Mongoose Metrics Call Tracking Improves ROI for Outdoor Media, Print ...
PR Web (press release)
The company's innovations include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving ...

PR Web (press release)
PPC Training - New Customized AdWords Training Courses
PR Web (press release)
How, through ppc advertising, they can reach, engage with, and convert their target markets. "They will learn how to develop the PPC strategy that's just ...
Search Marketing Goes Real-Time with UK Start-upPR Web (press release)

all 5 news articles »

Google News

Expand Your Horizons - Sell Your Professional Services Through ClickBank

Pay-Per-Click Advertising Pay-Per-Click Advertising