How to Profit from Knowing the Most Expensive Keywords

Home
>
Pay-Per-Click Advertising
>
How to Profit from Knowing the Most Expensive Keywords

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate offers that reap high bounties when clicked or completed.

The challenge lies in driving traffic to these sites. One way to drive traffic is through search engine optimization, whereby you create a website that ranks highly on the search engines and receive "free" traffic. Or, if you already have an existing well-ranked site, you can create new pages linked from your existing pages. A second way to drive traffic is through online advertising.

With regards to advertising, one key is to understand correlations between keywords. By determining correlations between inexpensive and expensive keywords, you can advertise on the inexpensive keyword (via pay-per-click (PPC) advertising on search engines) to drive traffic to your website that serves ads based on expensive keywords. For instance, advertising on the keyword "painting" ($0.20 keyword), and sending visitors to your site about the related topic "home remodeling" ($2.00 keyword) allows you to profit from the wide spread between the keyword prices of the two correlated keywords.

Likewise there are many opportunities to run banner and other ads through online advertising networks to drive traffic to your website. These ads can run on both "painting" and "home remodeling" websites. The cost of CPM (cost per impression) advertising typically does not reflect the price of the keywords. That is, a banner ad on a "painting" website typically costs the same as a banner ad on a "home remodeling" website. This sharply contrasts the price of PPC advertising on search engines which vary widely based on the keyword.

There are two other ways to profit from knowing the most expensive keywords. The first doesn't even require you to own or operate a website. In this method, you advertise using inexpensive means (e.g., via pay-per-click advertising on inexpensive keywords or CPM advertising) and direct traffic to high paying affiliate offers. The second method is to set up your own search engine. There are several companies that allow you to easily set up a search engine that serves PPC ads syndicated from Google, Overture or other PPC search engine networks. Once you create your engine, you can drive traffic directly to your PPC results, and get paid every time someone clicks on one of the results. Likewise, on your search engine's home page, you can include many links to expensive keywords, so that when someone clicks on it, the engine shows expensive ads based on those keywords.

Understanding keyword pricing is critical to the online advertising, PPC search engine and affiliate marketing businesses ? businesses that combine for over $25 billion a year in revenues. With a market of this size, generating substantial profits, if you have the right information, is really not that challenging.

Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords. http://www.toppayingkeywords.com

In The News:

PPC Advertising Technique Is Based on Right Use of Keywords and Key Phrases
SBWire (press release)
Only professionals who are skilled in SEO and PPC advertising techniques have the expertise to find the most appropriate keywords for your website. ...

Pay-Per-Click Advertising: Six Metrics that Drive Performance
Practical Ecommerce
Editor's Note: We welcome Scott Smigler as our new pay-per-click advertising contributor. Smigler is a pay-per-click expert, and he's the president of ...

Live Search Marketing Now Webcast focuses on Managing PPC Campaigns in the UK ...
PR Web (press release)
International search marketing expert Andy Atkins-Kruger will deliver live presentation about PPC advertising for international search marketers, Sept. ...

and more »

topseos.com Names the Best Top 50 Pay Per Click Management Companies in the US ...
Trading Markets (press release)
and "By what % have you increased your PPC budget and over what time?" Pay Per Click Advertising is one of the rapidly growing forms of online advertising. ...

PowerHomeBiz.com (press release)
Advertising: KSP Reports Bing Increases Growth, Ad Impressions and Clicks
PowerHomeBiz.com (press release)
Keyword Search Pros also noted that the over-all year spending in PPC advertising has increased by almost 33% in the second quarter, and has risen to almost ...

and more »

Live-PR.com (press release)
When a Website Just Isn't Enough
Manufacturing & Technology eJournal (press release)
Search engine marketing is also known as Pay-Per-Click (PPC) advertising or Paid Search advertising. Paid search results typically show up at the top, ...
What is the Future of Search Engine Optimization?PowerHomeBiz.com (press release)
Want to Improve Your Website Rankings on the Major Search Engines, Totally ...Press Media Wire
SEO for Global Websites: Targeting the Right Search Engine for Your MarketSearch Engine Watch
Impact Media (blog) -lonad News -Helium
all 99 news articles »

SEO 5 Consulting Introducing New SEO Consulting Services In California
The Open Press (press release)
Services offered by SEO 5 include blogging, email marketing, link building services, PPC Advertising and more. SEO 5 Consulting has made its goal to help ...

Google Pay Per Click Advertising For Law Firms
CaymanMama.com (press release)
It is important to make ever click count so hiring an company like Lawyer SEO Marketing with law firm PPC experience to setup and manage your law firm's ...
JB Creative Marketing Scores Again with its PPC Marketing Kent SolutionsPR Web (press release)

all 3 news articles »

Search Engine Marketing Mid-Year Check-in
MediaPost Publications
... on search engine marketing these days, despite complaints by some advertisers that keyword prices for pay-per-click (PPC) advertising continue to rise. ...

and more »

Bruce Clay, Inc. Named an Inc. 5000 Fastest Growing Company Again for 2010
PR Newswire (press release)
Bruce Clay, Inc. provides search engine optimization (SEO) services, PPC advertising management, SEO training, the award-winning SEOToolSet® as well as many ...

and more »

Google News

How to Profit from Knowing the Most Expensive Keywords

Pay-Per-Click Advertising Pay-Per-Click Advertising