It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days. Those having AdWord account can use AdWord e-mail address and password for AdSense account also. After acceptance of application, Google confirms creation of your Adsense account thru e-mail. You get a code for AdSense text ads and another code for AdSense search. These codes are to be installed on web page or blog and within minutes the page will start displaying ads from Google, and a Google search bar. AdSense is available in dozen languages worldwide.

The code for AdSense can be placed on any of your web pages. I think placing it on your blog will give you distinct advantage because blogs have several points in their favor. They are easily indexed by search engines. Recently two of my simple blogs were indexed by Google within 2-3 days of submission of URL's which I think is quite fast. With Yahoo! it is even easier - just add the URL of your blog to your My Yahoo page and Yahoo! will start accessing it immediately. GoogleAlert is a free tool that can be used to know when your blog is indexed by Google.

You can have your blog up and running in minutes free of cost from several sites that provide this service. I personally use blogger.com. With blogs you do not need to worry about designing websites, registering domain name or hiring web site hosting service. You simply write your content on the blog and it is ready for publication.

An excellent article by John Taylor on creating blog is re-published here:

http://sanjay-j.com/art1ab33.html

With AdSense wide range of options is available - number of ads for display, shape and size of display, color schemes. More than 200 colors are available from which you can choose color for border, background and text. 24 pre-set color palettes are readily available; in addition you can have your own custom-palette to match with the appearance of your web page. Similarly, color schemes are available for Google search bar.

When the web page is opened, Google ads are placed which match with the content of the page and are highly relevant. Google finds right ads for the web page from 100,000 AdWord advertisers.

Several options are available for the ads that you would like to be displayed on your page. Ad filters can be activated which will block up to 200 URL's of your choice which you do not want to show on your page. You may like to filter away ads from your competitors. You can even choose your own default ads for display. Google uses sensitive content filters to prevent display of sensitive material. If you find that your page is not really getting relevant ads, it may be time to look critically at the content of the page, particularly the keywords used in text, links and tags. Little SE optimization of the page should resolve this problem.

Sometimes Google places public service ads when no target ads are available. To suppress public service ad, it is possible to specify your own image ad or HTML page ad which will appear in place of public service ad. This ensures that some ad is always present there. Or, if you like, the space reserved for Adsense ads can be made to collapse.

AdSense tracker is another useful feature which tracks the ads on your pages and generates report for you. The reports can be customized based on requirement. Typically reports can give page impressions displayed, number of clicks and click-thru rates. It is also possible to check earnings any time.

Web page owner can make use of all these facilities and try to get best results. With the help of Ad tracker lot of useful information can be obtained - which ads are doing well, which color combination gets better results, which location of the web page is best for showing ads and so on. This analysis can be used to improve traffic as well as click-thru rates.

With AdSense you have virtually nothing to lose. If you have not yet installed AdSense on your website you can perhaps give it a thought. Any free space which can be created on your website to accommodate AdSense can be used to generate additional income.

Sanjay Johari regularly contributes articles on small business to various ezines. He invites you to take advantage of International Success Mentoring! Earn while you learn. Join the longest running internet business opportunity - because it works! http://www.sanjay-j.com/empowerism.html

In The News:


PC World

Is there a future for search engine marketing on Facebook?
Vertical Leap News (press release)
If search popularity continues to grow, then more marketers may be attracted to PPC advertising on Facebook websearch, rather than on social media marketing ...
Bing/Yahoo to be integrated in "18-24 months"Vertical Leap News (press release)

all 223 news articles »

Facebook Ads: “Keywords” Will Change to “Likes and Interests” This Week
AllFacebook (blog)
Microsoft's search platform, Bing, handles searches and PPC advertising within the “web results” returned for searches on Facebook. ...


Pay Per Click: Is it Effective Advertising for Your Online Business?
Drop Ship (press release) (blog)
While it has many advantages for your online business, Pay Per Click advertising also has some pitfalls. Google AdWords, for instance is the most popular ...
AdWords Advantage Online Summit (March 9-30, 2010)TechLINKS (press release)

all 2 news articles »

AdWords Advantage Online Summit Agenda Announced - Training For Pay Per Click ...
PR Web (press release)
The AdWords Advantage Online Summit has announced the agenda for their Search Engine Marketing and Google AdWords Pay Per Click advertising online training ...
AdWords Advantage Online Summit Agenda Announced - Training For Pay Per Click ...TMCnet

all 2 news articles »

Google improves mobile support for AdWords
Vertical Leap News (press release)
Click-To-Call ads on Google Adwords have been expanded this week, with national advertisers now able to take advantage of the recently introduced PPC format ...

and more »

Direct Traffic Media

Twitter planning 140-character advertising model
Coast Digital (blog)
But one things for certain – if Twitter advertising takes off, it'll be a useful new arena for businesses that presently use pay per click (PPC) ...
Twitter to adopt search engine marketing ad formats for revenue?Vertical Leap News (press release)

all 54 news articles »

The Ultimate Search Battle
ClickZ News
Search engine optimization (SEO) and pay-per-click advertising (PPC) are two distinct tactics operating within the search ...
SEO And PPC: Warmer Temperatures Expected In 2010MediaPost Publications
SEO Consult Champion Social Media OptimisationI-Newswire.com (press release)

all 53 news articles »

Business Professionals Invited to Learn How to Use Search Engine Marketing
PR Web (press release)
The Network Solutions Search Marketing Seminars explore the use of search engine optimization (SEO) and pay per click advertising (PPC) as they pertain to ...


Senior Marketing & SEM Manager
ClickZ News
The Sr. Marketing Manager oversees a PPC Marketing specialist and a multi-million dollar advertising budget. You don't have to convince us that SEO/SEM is ...
7 Simple Steps to Effective Internet MarketingDrop Ship (press release) (blog)
Companies 'need mix of search, social media and PPC marketing'Internet Marketing News

all 4 news articles »

The Best PPC Firms in Canada Ranked by canada.topseos.com for March 2010
Online PR News (press release)
Pay per click is an online advertising venue found on search engines and websites. In the majority of situations a company will bid on a cost per click in ...

and more »
Google News

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

Google Adwords Guide I

You probably have already heard about the new marketing tool... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

Affiliate Strategies Of Pay Per Click Search Engines

Where are your ads being displayed?The Untold Secret Of Pay... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

PPC ClickFraud: Its a Bigger Problem then You Think

Pay per click search engine advertising is one of the... Read More

Profit from Adsense with Adwords

Here's a feisty trick where you can profit from Adsense... Read More

Click Fraud and How to Deter It

Pay per click (PPC) advertising continues to gain popularity in... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding.... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

What is Google AdSense?

AdSense may be one of the fastest and easiest ways... Read More

99 High Paying Keywords: The Secret Is Out!

Incorporating high paying keywords into your site is critical to... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

How to Take Advantage of the New Google Adwords Changes

On Friday, July 15th all Google advertisers got the email... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

Adsense Marketing: Brand Performance

Google developed a prime product, Adsense. Marketing your website through... Read More