Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website's url and you are done. However, with most things online the competitive search terms are often very expensive and you spend lots of money to win the Pay Per Click wars. This article will list five reasons why article marketing may be better than Pay Per Click Advertising.

Permanent links

Anyone knows that once you stop paying for your pay per click results, you will stop getting website traffic. Articles on the other hand always stay on the pages of a high traffic website if added. This is like opening a shop in a busy shopping mall. You get more targeted website visitors this way quite easily. Once readers read the targeted articles and then click through to your website, they are in the mood to read whatever offers that you can sell and you tend to make more money this way as they treat you as an expert if they like your article. Thus in article marketing, you get traffic on a continuing basis and not just when you pay for it.

Viral effect

Not only that if publishers like your work, they put it on all their websites and send it to their newsletters with many readers and some of these readers will start clicking to your website and signing up or purchasing whatever you are promoting. Some readers if they like your article will forwarding the email to their friends and make you even more money. Some other publishers will start adding your article to their blogs and generate even more website traffic for your website that you are marketing. The more targeted website traffic the more money you will start making.

Page Rank

The basis of Search Engine Optimization ("SEO") today is based on PageRank and website traffic. Granted that you know how you get added website traffic with article marketing, we now turn to SEO. The major search engines today looks at the number of inbound links from targeted website pointing to your website. This means that if you have a cooking website, the more links to your website from cooking websites the better. Article marketing works in the same way as if your business is on health for instance and you write health articles, your publishers are going to be health websites and your PageRank due to the number of inbound links pointing at your website will increase. Your search engine rankings will also start climbing and you will start getting more targeted website traffic and make more money.

Price

Writing your own articles and publishing them can be free as compared to paying for Pay Per Click Advertising and the more articles you write the more well known you will be and the more targeted website traffic you will get. Why spend hundreds each month on Pay Per Click advertising when you can start getting website traffic for almost free by writing articles on topics relevant to your particular internet business. But that said, time is what you will be spending so if you want the easy way out, get someone to ghost write an article for you. You can get it for $5 per article or less at websites like Elance.com or getafreelancer.com.

In conclusion, this article highlights four reasons why Article Marketing is a good way to consider especially if you are on a tight budget and its ability to send your website continuous targeted website traffic is something that you should consider carefully if you want to use this method of online promotion.

Joel Teo is the successful owner of several successful internet business ventures.Click here to learn how you can start your own successful internet business today.

http://www.massive-profits-online.com

Copyrig ht © 2005-2006 Joel Teo the Coolest Guy On The Planet

---

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

10 Inside Secrets to Google Adwords - Part 1

Let's face it... Google Adwords is not the only source... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

The Perils and Pitfalls of Pay-per-click Advertising

In this age of speed dialing, T1 lines and other... Read More

The Secret to Adwords Success

It seems at the moment that everybody is telling you... Read More

AdWords Analyzer Review - Pros and Cons

Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

Double Your Adsense Income in 60 Minutes

Google's Adsense is one of the most powerful weapons in... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

Google Adwords Guide II - Why Use Negative Keywords

When you are running a Google AdWords campaign, it is... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More