Preliminary Survival Steps for Adwords Success

Home
>
Pay-Per-Click Advertising
>
Preliminary Survival Steps for Adwords Success

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have a great set of keywords, they have a great product to promote (whether it's their own or someone elses), BUT, they go and ruin it all by structuring their campaign all wrong.

What I mean by structure is the preliminary stages you should go through to set up targeted ad groups that work WITH the ad.

It's important not to just lump all your keywords into one adgroup, but it's also important to have some initial, central key terms that you are going to write your ad around.

Here's how (as in my video) to set up and structure a targeted adwords campaign. Follow this step-by-step everytime, you should be fine :o)

- First, find your main niche keyphrase. This is the most general, ideally 1-word term that encompasses your product's or service's niche. IN my example for promoting a grant claiming service, the top level keyword is, yes, "grant"

- Next you need to split this top level keyword into ideally 2-word phrases that cover what different searchers on Google will be looking for. E.g. look at the different areas your product covers such as (in my example again) EDUCATION grant, BUSINESS grant, DAYCARE grant etc.

These will also be your Adgroup names and what your ads will be written around for various benefits such as emboldened text.

- write your ad (you will look at expanded keywords later, and my course goes into this in part 2)

so if the first adgroup is BUSINESS grant, we want to write the ad around that central term so we are targeting a specific type of person here - someone who is looking for info on how to claim for a bizz grant!

- first, put that central term as the first line in your ad, followed by a trail off (a trail-off is where the reader has to go onto the next line to finish the sentence or phrase)

With trail-offs, this makes them read the whole ad, rather than just getting closure on the first line and clicking on your ad without getting the full picture - ver important they read ALL of your ad to get the full idea of what you're offering them.

- include 2 hard hitting benefits. Take these from the website you're promoting, so when the visitor clicks through, they will see these benefits almost uncannily and as a familiar kind of reinforcement. Psychology! Again, use trail-offs on line 2 so they have no choice but to read onto the final line...

- Close with a call to action such as "get yours now" or "don't miss out". I've found the cliche and classic action phrases work the best, people don't seem to turn away from them even if they sound cheesy!

A call to action will push the reader to click on your link, and now they've read all your ad, and seen a couple of benefits, they should be primed nicely for a sale.

TIP: to prime them even more, send them onto a landing page that compares similar services or products so they have a choice and they have a chance to take another positive action.

TIP: liven the URL in your ad up a bit by capitalizing each word - e.g. www.futureaffiliate.com would just be FutureAffiliate.com

Follow these preliminary steps and you should be in a great position with your sponsored ad!

Again, you can watch my video on this (sinks in better) as a gift to you at http://www.futureaffiliate.com/ppc1.html

If you enjoyed that video (or found it completely boring but learnt from it) you should see the rest of my course which looks at promotion methods for affiliate products and inventive affiliate marketing to earn money online. It's free...

The video is located at: http://www.futureaffiliate.com/ppc1.html (afterwards, if you're interested in seeing the rest of my course, go to http://www.futureaffiliate.com)

Mike Beatham runs a free video e-course on affiliate marketing. If you're interested in making money selling other people's stuff online sign up at http://www.futureaffiliate.com

In The News:

An Introduction To Paid Search Conversion Tracking
Search Engine Land (blog)
Or, if a user is searching on a topic and happen to be drawn to your site, only to buy later, that's a good use of PPC advertising as well. ...

PR-inside.com (press release)
Where Search Meets Social: Integrating Social Media into Organic and Paid ...
B2C Marketing Insider (blog)
Similarly, social media can be utilized to explore special offers to be incorporated into PPC text ads and landing pages. For example, research could ...
What is search engine marketing?Helium
Internet Marketing for the IP SavvyTelecom Reseller (press release)
PromotionWorld Names Medium Blue Search Engine Marketing the Number One SEO ...PR Web (press release)

all 46 news articles »

Impact Media (blog)
Comparing Google Adsense and Google Adwords
Helium
Such advertising is called Pay Per Click, or PPC. Advertising prices are based on the value of the keywords used in a campaign. ...
PPC Management Software Provider Acquisio Joins Google Preferred AdWords API ...PR Web (press release)
Web Marketing Workshop in Sydney Achieves Google AdWords Certified Partner StatusThe Open Press (press release)
PPC Management Software Provider Acquisio Joins Google Preferred AdWords API ...Benzinga

all 19 news articles »

Impact Media (blog)
Affordable Seo Company UK
Business Urls (blog)
Wе аrе proficient іn many forms οf online marketing аnԁ specialize іn Affordable Search Engine Optimization (SEO), Pay Per Click advertising (PPC), ...
SMX East Super Early Bird Rates Expire Tomorrow July 30 – Register Now!Search Engine Land (blog)

all 32 news articles »

Daydreaming About Paid Search: How About Airtight Ad Groups?
Search Engine Land (blog)
As I wrote in Rich Stokes' new book, “Ultimate Guide to Pay Per Click Advertising” you can use negative keywords both to keep search queries from matching ...

TechShout! (blog)
Bing algorithm tests go live in Yahoo! Search
Vertical Leap News (press release)
Search engine optimisation and PPC advertising for Bing will, for the first time, start to have an effect on Yahoo!'s SERPs as the 'Search Alliance' ...
Blueglass LA Session: Marketing Strategy: Don't forget searchSearch Engine Journal

all 143 news articles »

PR Web (press release)
PPC Training - New Customized AdWords Training Courses
PR Web (press release)
How, through ppc advertising, they can reach, engage with, and convert their target markets. "They will learn how to develop the PPC strategy that's just ...
Search Marketing Goes Real-Time with UK Start-upPR Web (press release)

all 5 news articles »

Tricks on how to cash in on Internet marketing quickly
Helium
The website was using PPC (Pay Per click) advertising. By lousy content, he meant content that was written from the search engine spiders only. ...

Online Social Media (blog)
Social Media Marketing Integration Strategies: SEO and PPC
Online Social Media (blog)
... what Kent Lewis is saying on b2cmarketinginsider.com, you need to understand that SEO is Search Engine Optimisation, PPC is pay per click advertising, ...

The Next Web
Trada goes big with $5.75 mm in new funding. Here's where it will be spent.
The Next Web
Trada's entire business relies on knowing the best locations to serve ads, the words to use in them and understanding emerging markets for PPC display ...
Got Google (Ventures)?Enterprise Irregulars (blog)
Google Funds PPC AgencyLost Press Marketing (blog)

all 43 news articles »

Google News

Preliminary Survival Steps for Adwords Success

Pay-Per-Click Advertising Pay-Per-Click Advertising