Targeted Traffic with Pay Per Click?s

Home
>
Pay-Per-Click Advertising
>
Targeted Traffic with Pay Per Click?s

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don't make sales you won't be in business for very long!

One of the best ways to get targeted traffic to your website is through Pay Per Click Ads. If you have spent any time surfing the world wide web or used search engines to seek out a particular keyword or phrase then you have more than likely seen Pay Per Click (PPC) ads. Two of the most popular PPC's are Google Ad words http://www.google.com which are featured prominently on many websites on the net and Overture http://www.overture.com which list sites in search engine results like Yahoo, AltaVista, MSN, etc, across the net. However, there are literally thousands of PPC search engines on the web today to choose from.

PPC ads offer a way to attract relatively cheap targeted traffic to your website and product or service. Here is how PPC ads work.

You bid on specific keywords or key-phrases to have your search engine listing or short ad come up when people search for that specific keyword. For example, if you are selling Golf accessories, you would bid to have your site ad come up when a person searches for "Golf Clubs". If the person sees your ad and is interested and they click on it and you simply pay your bid amount. That is targeted traffic.

You may bid $1 to get listed at the top of the search result, but your competitor could then bid 1.05 and outbid and move ahead of you. This does happen unless you are able to bid on less popular search terms that your competitors do not and still many people use.

Bids for the top positions vary from pennies to a few dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You may bid on as many keywords as your budget can handle. A general rule of thumb would be to aim for one of the top two positions for keywords with low bid searches and aim for top 5 for keywords with higher volume searches.

You must be careful though to bid within your means! PPC's are all about conversion rates. For example, if your conversion rate is 2 visitors per 100, and you make $10 per sale. Your maximum bid would be the following: conversion rate x profit per sale. In this example, it would be .02 X $10= 20 cents You should bid 20 cents or less to be profitable. This is something you must figure out on your own if you are using PPC's for the first time in order to be successful.

Finally, your ad should follow certain guidelines. You want to describe your product or service in your ad as precise as possible. Remember you are not looking for "tire kickers" because you are paying for their click whether they buy something or not! Link the ad to the specific product or service you are selling instead of sending prospects to your home page so the prospect does not have navigate to find what they clicked on originally. Try to include the keyword in the title or description. Statistics have shown this method to produce higher clicks. Good Luck!

About The Author

Dirk Wagner is CEO and owner of http://team4success.biz and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business by publishing his free online course for successful Home Business.

My name is Dirk Wagner. I started my internet business in the past with the helping hands of TOP Internet Marketers like Stone Evans. My goal is helping others who are just starting their business and so I have created the #1 Home Business Toolbar.

In The News:

An Introduction To Paid Search Conversion Tracking
Search Engine Land (blog)
Or, if a user is searching on a topic and happen to be drawn to your site, only to buy later, that's a good use of PPC advertising as well. ...

PR-inside.com (press release)
Where Search Meets Social: Integrating Social Media into Organic and Paid ...
B2C Marketing Insider (blog)
Similarly, social media can be utilized to explore special offers to be incorporated into PPC text ads and landing pages. For example, research could ...
What is search engine marketing?Helium
Internet Marketing for the IP SavvyTelecom Reseller (press release)
PromotionWorld Names Medium Blue Search Engine Marketing the Number One SEO ...PR Web (press release)

all 46 news articles »

Impact Media (blog)
Comparing Google Adsense and Google Adwords
Helium
Such advertising is called Pay Per Click, or PPC. Advertising prices are based on the value of the keywords used in a campaign. ...
PPC Management Software Provider Acquisio Joins Google Preferred AdWords API ...PR Web (press release)
Web Marketing Workshop in Sydney Achieves Google AdWords Certified Partner StatusThe Open Press (press release)
PPC Management Software Provider Acquisio Joins Google Preferred AdWords API ...Benzinga

all 19 news articles »

Impact Media (blog)
Affordable Seo Company UK
Business Urls (blog)
Wе аrе proficient іn many forms οf online marketing аnԁ specialize іn Affordable Search Engine Optimization (SEO), Pay Per Click advertising (PPC), ...
SMX East Super Early Bird Rates Expire Tomorrow July 30 – Register Now!Search Engine Land (blog)

all 32 news articles »

Daydreaming About Paid Search: How About Airtight Ad Groups?
Search Engine Land (blog)
As I wrote in Rich Stokes' new book, “Ultimate Guide to Pay Per Click Advertising” you can use negative keywords both to keep search queries from matching ...

TechShout! (blog)
Bing algorithm tests go live in Yahoo! Search
Vertical Leap News (press release)
Search engine optimisation and PPC advertising for Bing will, for the first time, start to have an effect on Yahoo!'s SERPs as the 'Search Alliance' ...
Blueglass LA Session: Marketing Strategy: Don't forget searchSearch Engine Journal

all 143 news articles »

PR Web (press release)
PPC Training - New Customized AdWords Training Courses
PR Web (press release)
How, through ppc advertising, they can reach, engage with, and convert their target markets. "They will learn how to develop the PPC strategy that's just ...
Search Marketing Goes Real-Time with UK Start-upPR Web (press release)

all 5 news articles »

Tricks on how to cash in on Internet marketing quickly
Helium
The website was using PPC (Pay Per click) advertising. By lousy content, he meant content that was written from the search engine spiders only. ...

Online Social Media (blog)
Social Media Marketing Integration Strategies: SEO and PPC
Online Social Media (blog)
... what Kent Lewis is saying on b2cmarketinginsider.com, you need to understand that SEO is Search Engine Optimisation, PPC is pay per click advertising, ...

The Next Web
Trada goes big with $5.75 mm in new funding. Here's where it will be spent.
The Next Web
Trada's entire business relies on knowing the best locations to serve ads, the words to use in them and understanding emerging markets for PPC display ...
Got Google (Ventures)?Enterprise Irregulars (blog)
Google Funds PPC AgencyLost Press Marketing (blog)

all 43 news articles »

Google News

Targeted Traffic with Pay Per Click?s

Pay-Per-Click Advertising Pay-Per-Click Advertising