You Wont Make Dollars If You Dont use AdSense

Home
>
Pay-Per-Click Advertising
>
You Wont Make Dollars If You Dont use AdSense

You Wont Make Dollars If You Dont use AdSense

As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site.

For the past couple months AdSense has dominated forums, discussions, and newsletters all over the Internet. I've heard tales of fabulous riches to be made with AdSense, but up until now I've been admittedly skeptical of placing someone else's ads on my pages.

Why? In short, I didn't like the idea of losing even a single visitor to another site.

The key to success with AdSense is to place your ads on pages that receive high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. It doesn't pay to target low cost-per-click keywords and place them on pages that don't receive hits.

Instinctively, my mind drifted to horrible images in which my homepage was buried in little ads promoting other people's services. . .

Then I thought of what's proving to be an excellent idea on my first AdSense page. By placing my first AdSense link on a page that offers free ebooks related to marketing, I successfully blended a mix of two major factors for overall success.

Target high traffic pages on your site.

I checked my logs and discovered many of my visitors take advantage of the free affiliate marketing resources and ebooks offered on my site. Hmm...

If possible place AdSense links on pages that produce little or better yet, no profit.

By placing AdSense on a free resources page I have drastically reduced the amount of potential customers lost to other sites. Bingo! End result? A high traffic page producing a minimal amount of revenue. Sounds like a perfect opportunity to pick up some extra cash with AdSense.

This is especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a return on their services.

By no means is AdSense a perfect program, but, I've yet to stumble across a program that didn't have room for improvement in one category or another. My main gripe concerning AdSense is the inability to determine the profitability of a chosen keyword. competitive, high demand keywords will undoubtedly generate larger commissions, but the exact number is withheld by the big 'G'.

Google promises to update AdSense frequently, tweaking and polishing in order to maintain their 'squeaky-clean' image. Who knows, maybe some day we'll see AdSense add a 2nd tier? Can you imagine the smiles on the faces of webmasters around the world as they sign sub-affiliates and double, triple, quadruple etc... the amount they earn from AdSense!

One particularly handy feature available with AdSense is the ability to filter out up to 200 urls. This gives you the option of 'blocking' spammy low value offers from your pages as well as competitors to your site.

The possibilities are limitless, yet looming on the edge of my consciousness is the fear that one day someone will find a way to exploit this 'golden goose' and force Google to crack down (much like the pay-per-click affiliate programs of old.). For now they enforce a strict anti-spamming policy, anyone found to be spamming their own links or abusing AdSense by other means will find their AdSense privileges terminated. My advice is quite simple...

Hop on the AdSense bandwagon while you can at: http://www.google.com/adsense

About The Author ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A complete explanation of how you can make money with AdSense can be found at:

http://www.smokesoft.net/adsense.html

Adam Buhler is the author of the Internet Marketing newsletter Affiliate Secrets.

He is offering a free trial copy of what's being called the BIBLE of selling on

the net, "Make Your Site SELL!" for a limited time to anyone who subscribes at:

http://www.smokesoft.net/newsletter.html ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This article may be reprinted for use in newsletters or websites provided the

resource box is kept intact. Email notice of intent to publish is appreciated

but not required: adam@smokesoft.net

adam@smokesoft.net

In The News:

Impact Media (blog)
Pay Per Click Advertising Tips For Google
ozCarGuide
One of the most recent marketing phenomena that has gained a lot of popularity rapidly is Pay-Per-Click advertising. It has enormous potential to attract ...
What is Pay Per Click and how can it benefit my company?BigNews.biz (press release)
Do Top Students Get to Pray in Google Church?Search Engine Watch
Pay Per Click Campaigns 'Create Instant Traffic'Impact Media (blog)

all 4 news articles »

Online Auction Shopping Site Wavee.com Announces Strategic Marketing Initiatives
PR Web (press release)
Prominent Placement provides comprehensive programs that incorporate the strategic use of search engine optimization (SEO), pay-per-click advertising (PPC), ...

and more »

Pay Per Click: Is it Effective Advertising for Your Online Business?
Drop Ship (press release) (blog)
While it has many advantages for your online business, Pay Per Click advertising also has some pitfalls. Google AdWords, for instance is the most popular ...
AdWords Advantage Online Summit (March 9-30, 2010)TechLINKS (press release)

all 2 news articles »

Facebook Ads: “Keywords” Will Change to “Likes and Interests” This Week
AllFacebook (blog)
Microsoft's search platform, Bing, handles searches and PPC advertising within the “web results” returned for searches on Facebook. ...

Quinn Flags Partners with WebiMax to Enhance Online Marketing
PR Web (press release)
WebiMax (http://www.webimax.com) also plans to aid Quinn Flags with a pay-per-click advertising campaign. “The PPC process can be very meticulous and ...

AdWords Advantage Online Summit Agenda Announced - Training For Pay Per Click ...
PR Web (press release)
The AdWords Advantage Online Summit has announced the agenda for their Search Engine Marketing and Google AdWords Pay Per Click advertising online training ...

and more »

Google improves mobile support for AdWords
Vertical Leap News (press release)
Click-To-Call ads on Google Adwords have been expanded this week, with national advertisers now able to take advantage of the recently introduced PPC format ...

and more »

Direct Traffic Media
Twitter planning 140-character advertising model
Coast Digital (blog)
But one things for certain – if Twitter advertising takes off, it'll be a useful new arena for businesses that presently use pay per click (PPC) ...
Twitter to adopt search engine marketing ad formats for revenue?Vertical Leap News (press release)

all 54 news articles »

12 Up for 2010 for 4Ps Marketing
PR.com (press release)
4Ps Marketing are a London based agency, specialising in Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising and Social Media Optimisation ...

Internet Marketing News
The Dangers of Broad Match in PPC Advertising
Impact Media (blog)
Pay per Click advertising offers a great opportunity to attract targeted traffic, but it isn't without its risks. Broad match is PPC's very own siren on the ...
Phone Number Conversion Tracking In Google PPCSearch Newz (blog)
Introducing AdWords Advantage Online Summit: Takes Pain Out of Google AdWords ...The First Reporter
Google offers tips on mobile search engine marketingInternet Marketing News
SEO Consult (blog) -Mediapost.com -Impact Media (blog)
all 8 news articles »

Google News

You Wont Make Dollars If You Dont use AdSense

Pay-Per-Click Advertising Pay-Per-Click Advertising